I had heard quite a bit about BY TERRY products and have seen them for sale online, but I had never seen them in person until I walked by a Space NK display at Bloomingdales. I was already sort of embroiled in my "Buy or not to buy" inner dialogue over the Rococo Gold Leaf Lacquer when I was totally struck by this pink/purple gloss at the BY TERRY counter. I asked the woman at the counter to try it out. While she indulged me, she kept rattling on about how I HAD to try this particular Rouge Terrybly lipstick. Just had to. In fact, she wouldn't let me walk away without applying it to my face. I relent and she walks over with a tube of hot fuchsia lipstick. There isn't but a stub left. She tells me that it's so popular, everyone wants to try it. Everyone says it's totally worth the $48 price tag.
Wait, what? Ok, now you lost me.
In any event, she applies the Rouge Terrybly lipstick and it's glossy and beautiful. But, I walk off convinced that I would never pay what they're asking for a hot pink lipstick I wouldn't wear but once. To my surprise, I walk around the rest of the beauty department and continually stop to admire how easily this pink wears, even for noon on a Thursday. As I drove home, I noticed that it didn't feather and wore to a beautiful pink stain.
I thought about this lipstick for a week.
Fast forward a few more days, when I purchase a Gilt Groupe coupon for Beautybar and see that Rouge Terrybly is offered on their site. At essentially 30% off, I allow myself to indulge. But, I go through the colors on the site and notice that By Terry offers four shocking pinks, all very similar. I scour beauty blogs for swatches but I'm still stumped. Finally, I call my Bloomies and ask this sales woman, "What spell have you cast and what the heck was that color?!?".
Enter Rouge Terrybly in Torrid Rose:
By Terry describes this lipstick as "the first volume & firmness lipstick enriched with the BY TERRY exclusive and anti-aging Limilip® Technology to rejuvenate and embellish every smile with silky colors. An extra-comfort and "push-up" lip elixir, wrapped in its satin bag for a beauty touch-up at any time". The lipstick is infused with hyaluronic acid to impart moisture and deliver a mild plumping effect, though I can't really speak to the latter. The lipstick is quite moisturizing, but leaves a dry stain as it wears.
The packaging tries very hard, truly, though for $48 I'd almost want Guerlain luxe. The tube comes packaged in a purple silk pouch with a draw string, which is sweet but a bit unnecessary (oh what do I know, I keep it in the pouch). The lipstick tube itself is quite pretty but feels small. However, the mirrored finished looks gorgeous in hand and the cap is handily magnetized and snaps into place when closed.
The color itself is beautiful - a grown-up fuschia. The glossy finish looks polished and pretty without compromising the fashion forward hue. And, despite my initial concerns about wearability, I wear this color frequently.
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| Rouge Terrybly in Torrid Rose on fair skin (Chanel 02 Porcelain, Giorgio Armani 4.0). |
Again, as it wears, it fades to a beautiful stain that has great lasting power. Even when rubbed vigorously with a tissue, the color remains. It's great for those of us who aren't keen on the idea of constant touch-ups.
Verdict: If you have the money lying around (or the coupon codes), a must have!
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